About the Client: When the business was launched, a simple yet functional branding was created for booking treatments on the website. After a few years in practice, it was time to upgrade: better reflect what the brand is about and develop a value proposition that will resonate with customers.
The unique challenge was to bring out Trisha's personality in the business visual identity—more joyful and colorful yet soothing, more feminine yet bolder and stronger, while including certain graphic codes pertaining to the healthcare and wellness industry.
Manon crafted a visual identity that exalts vitality—the brand primary value. Summarized in a complete brand guideline, the new visual language uses anatomy illustrations as a subtle nod to the medical field, with a flexible logo system and an enriched color palette.
About the Client: With over 97,000 members, CFIB (Canadian Federation of Independent Business) is Canada’s largest non-profit organization devoted to creating and supporting an environment where small business can succeed.
Manon created a more consistent and cohesive visual identity for their signature campaign “Red Tape Awareness Week.” This included five brand logos that work in both French and English alongside a comprehensive Key Visuals System for their website and report covers. This upgrade helped CFIB establish credibility when advocating for the government to take action on reducing red tape.
About the Client: Aidan Lazzarotto is a poet, writer, speaker, storyteller, and transformative coach. An entrepreneurial client with many ideas, he is working toward the launch of projects in the leadership development space.
Manon created a flexible system for sub-brands of products and services that could be unified under the master brand. It was essential to develop a visual language that reflected the presence, depth, creativity, integrity, and boldness inherent to his business. By creating a strong visual communication system, the client was able to envision the future of his business, map a path to success, and begin taking action.
About the Client: WITZ Education teaches people principles of effective communication and leadership that they can apply to their work and their personal lives through courses, corporate trainings, and membership programs.
The STOP Concept Guidebook is the first of four core training tools to be redesigned. First, we improved readability with a clean, simplified layout to remove unnecessary elements that were distracting for the eye. Then, we introduced a new look to appeal to their corporate audience that featured a modern, polished design. This helped the company enhance the comprehension and credibility of their course.
About the Client: Colliers International Group Inc. is a Canada-based diversified professional services and investment management company with approximately 18,000 employees in more than 400 offices in 65 countries and an annual revenue of 4.34 billion USD (2023).
I supported internal design capacity for their Real Estate Marketing Services over a year, designing over 60 pieces of branded communications including maps, sales brochures for commercial properties and market report. While optimising their brand templates for in-house designers to use, to create pixel-perfect corporate communications up to brand standards.
About the Client: An innovative group purchasing organization in the conservative mining industry, Tamarack is changing the way this industry operates, with the aim of being more respectful to the environment and local communities.
In order to redesign the website landing page, I streamlined their design system by optimising existing color and font use, selecting more impactful visuals, and using white space more strategically. My work helped them pivot from educational to editorial content on their website, confirming their position as an approachable authority in the business.
Contact me to see the full guideline.
About the Client: As T&T Supermarket's success was growing steadily, its CEO, Tina Lee, and its majority shareholder, Loblaw Companies Limited, entrusted Watt Retail Agency to design a more premium experience before expanding across Canada and the US. Watt* hired me to create on-brand illustrations for the new shop in Fairview Mall due to my prior experience creating illustrations and branding for retail stores and malls in China.
I was tasked with capturing the rich cultural traditions into a modern visual representation. I offered to create a wallpaper full of hidden Easter eggs for insiders looking up close. The line drawing depicts familiar cityscapes with culinary and shopping references written on signages in Chinese.
The illustrations I created became an essential part of the identity of the new in-store brand experience. The initial design for the interior architecture has gone through multiple transformations, yet the illustrations have remained as proposed and have been carried over every single new (and renovated) store so far †.
*Project Team: Brian Bettencourt and Bryan Morris, respectively Interior Design Director and Brand Creative Director at Watt Retail Agency.
† Non-exhaustive list: T&T Supermarket Fairview Mall (Toronto, ON) | T&T Supermarket College St. and Spadina Ave. (Toronto, ON) | T&T Supermarket Waterloo (ON) | T&T Supermarket Kanata (ON) | T&T Supermarket Montreal (QC) | T&T Supermarket Sage Hill (Calgary, AB) | T&T Supermarket Willowbrook Shopping Centre (Langley, BC) | T&T Supermarket Lansdowne Centre (Richmond, BC) | T&T Supermarket Lougheed (Coquitlam, BC)
About the Client: Choice Properties (Loblaw Companies) is one of Canada's largest REITs, with a portfolio comprising 753 properties spanning approximately 66.8 million square feet, with the majority of their portfolio comprising supermarket anchored retail real estate located in both major and secondary markets.
The Office of the Chief Operation Officer needed a clean and professional template for their Annual General Meeting presentation to unit holders. This upgrade with hierarchised content clearly communicates the previous year’s activities and accounts to the audience based on brand guidelines.
Following this project’ success, quarterly and annual reports* were redesigned as well (and in use until Choice Properties rebranding by the agency Puncture in 2021).
*Design projects for this client included: 2019 AGM presentation, 2019 Investor Presentation, 2019 Annual Report, 2020 AGM Presentation, 2020 Q1 Report, 2020 Q2 Report, and 2020 Q3 Report.
About the Client: In 2020, Dream Unlimited launched a new division named Dream Equity Partners, an asset management business for private real estate clients. To minimize the inherent risk of establishing a new fund, Dream wanted to test their initial ideas before the official launch of any financial product.
Jameel Somji* and I ran two design sprints to answer their critical business questions, confirm the customer profile and refine the investment terms. We helped foresee any potential failures, confirmed the opportunities to explore and challenges to resolve. My business partner facilitated strategic conversations to align the senior leadership team (+ 9 people), addressing everyone's concern to make sure they are confident about the plan ahead.
I prepared the workshop activities including the design of digital whiteboards and support materials. In record-time, I created three realistic prototypes to be tested with customers: on-brand brochures that matched industry standards, and so clients expectations, reflecting a balance of simplicity and professionalism that would inspire trust during testing.
The Client discreetly reviewed the fund prototypes with Pension Plan Managers, Sovereign Wealth Funds and Family Offices to gather feedback before iteration. Our work enabled them to confirm the right market fit and accelerate the launch of three financial products. This was our second successful project for Dream Unlimited.
*Jameel Somji, Innovation Director at SpiNovation Labs
About the Client: Sarah Bouër is an advisor in communication, coaching employees in French corporations on how to stay highly productive while avoiding burn-out. She wrote a book inspired by the Danish way of working.
The author leveraged my services to enrich the informative content of her book and improve readability. I created infographics to explain key concepts, highlighted important numbers in handwritten fonts, and drew full-page illustrations as an introduction to each chapter. This collaboration created more visual pauses and rhythm in the reading experience, improving engagement and comprehension.
About the Client: The Start Financing Facility (SFF) is the Start Network answer to better fund humanitarian crises worldwide by empowering local NGOs to analyse crisis risks, collectively plan responses and access pre-arranged financing.
After conducting qualitative interviews of all the stakeholders involved in this new service, we highlighted gaps that needed to be addressed internally before launch. My business partner* facilitated strategic conversations, while I mapped out the service design blueprint. We collaborated with four sprint participants (the “SFF Core Team”) and interviewed twelve experts (the “SFF X-Solution team”). Then, we remotely tested the service prototype with five donors and five hubs (collectives of local, national and international organizations operating in the same region or country). This included hubs in Bangladesh, DRC, Guatemala, Pakistan, and Madagascar.
Together, we helped answer critical business questions through ideation, rapid prototyping, and user testing in order to fine-tune their Minimum Viable Product (MVP).
* Jameel Somji, Founder and Innovation Director at SpiNovation Labs.
About the Client: This Food and Beverage guide (F&B guide) was designed for the Jing An Kerry Centre (JAKC). This luxury shopping mall in Shanghai, China, is the flagship mixed-use development of Kerry Properties. The F&B guide targets VIP and business clients staying at the Shangri-La Hotel.
In addition to a shopping directory, most malls have digital and paper versions of their floor plans to guide customers through their restaurant options. However, the design is often overlooked and underwhelming for customers. JAKC decided to invest and rethink entirely their existing guide. I re-organized and edited the content, changed the layout and graphic design, and added digital watercolour illustrations (32) to give a lively luxury feel.
The result is more sophisticated and inspiring. Simply by listing their options by category, the guide helps customers decide where they want to go and how to get there, thanks to clear floor plans and illustrations of the front shops. The end goal? A better user experience for luxury customers.
One of two brand development concepts for the Jing An Kerry Centre new elevated food court experience in Shanghai, China.
*Brand name and tagline by Churchill & Partners
More details coming soon…
One of two brand development concepts for the Jing An Kerry Centre new elevated food court experience in Shanghai, China.
*Brand name and tagline by Churchill & Partners
More details coming soon…
To promote upcoming events at The Piazza, the unique courtyard of Jing An Kerry Centre (JAKC) and one of the most iconic Shanghai downtown destination, a logo and a monthly calendar were needed.
With the objectives of raising brand awareness about this open public space used for community gatherings, centrally located and surrounded by shops, a separate brand was created. Its branding was thought to reflect its high-end, festive, cosmopolitan location and fit with key partners' branding.
Inspired by the crossroads that surround The Piazza and form the Jing An Kerry Centre, the playful use of negative space produce a memorable impression. Suggesting crossroads of curated experiences where people with different backgrounds meet, brought together within the square. The Piazza embodies a vibrant creative space whose branding can easily evolve overtime, reinforcing JAKC brand differentiation in Shanghai’s competitive retail landscape.
Resiglow is a residence for the young affluent elite of Hong Kong. A home and a neighbourhood all in one. A place where ideas can turn into concrete projects, a hub for entrepreneurial minds and creatives. A place where time stops and where stories begins.*
The challenge for this advertisement was to find a a balance between the initial poetic and edgy creative vision suggested in the brand strategy and identity created by Substance and the traditional visual communication of this luxury real estate developers. And reflecting the look and feel of the space : exacting, intelligent, dynamic, social, precise.
The solution was to compose the ad with two contrasted visuals : the first one in black and white sets the mood and gives a glimpse of the neighbourhood, a reference to the New York inspired design ; the second shows the interior of the apartments and promises high standards of living.
*Brand Strategy by Substance | Copywriting and pictures by Kerry Properties
The Frame Shop is a branding plateform that delivers holistic brand experiences to clients. They assemble experienced and responsible freelance talents according to each project's need. Official Launch is planned for Q3 2017.
The logo and visual identity guidelines were crafted to express what the brand stands for : expertise, simplicity and flexibility.
As part of the Jing An Kerry Centre's new brand launch in 2019, which is Kerry Properties' flagship mixed-use development in China, over 200 brand applications were designed by Manon Dupouy including these sales campaign templates to be used for Children's day, a popular promotional event in China.
The approach was to stay true to the shopping mall brand, approachable and minimalist luxury, while bringing elements of colors to evoke the zest of this special day. Key brand touch points were selected on the customer shopping journey to communicate the message.
Brand Identity and Logo Design by Winkreative | Campaign & Graphic Design by Manon Dupouy
As part of the Jing An Kerry Centre's new brand launch in 2019, which is Kerry Properties' flagship mixed-use development in China, over 200 brand applications were designed by Manon Dupouy including this 6 year anniversary campaign to celebrate the progressive brand evolution of the shopping mall.
The key visual aims to translate that JAKC has become a connective hub in tune with the local creative community, engaging forward thinking entrepreneurs in collaborative events that defy traditional retail experience.
Borrowing from traditional Chinese painting layout, key elements are framing the composition while the eye focus on the centre : a calligraphy of the Chinese character six connecting the different part of the square while reminding a silhouette, suggesting it’s the people that make the place.
Jing An Kerry Centre logo (and brand identity) by Winkreative | Campaign & Graphic Design by Manon Dupouy
This logo and advertisements were created for the Mother's Day marketing campaign of the Jing'An Kerry Centre.
This high-end shopping mall in Shanghai wanted to appeal to their sophisticated customers without falling in the traditionally lovey-dovey representation of this event.
2000 peonies flowers were offered to mothers during the campaign, inspiring the theme for the key visual. The approach for the logo design was to create a badge, easy to apply to different medias such as door stickers, greeting cards and gifts.
The past communications of the parking were confusing to consumers. Is it an advertisement? Is it for a store? The message was lost.
To solve this issue, we clarified the Brand Architecture Strategy of Jing An Kerry Centre and decided to position the parking, an important service of the customer experience, as a brand extension.
This means, all services use the same brand visual system than JAKC, while a slight distinction in their visual identity caters to a particular audience. JAKC Parking communications ostensibly display a yellow and black colour code to easily spot which information is addressed to parking users.
This new system reinforce the main brand by keeping it immediately recognizable across communications.
Jing An Kerry Centre logo (and brand identity) by Winkreative
A logo and visual identity was created for Kerry Properties division managing the operations, finance, marketing and design of 4 key real estate developments in China.
This brand extension use the brand mark of Kerry Properties (and the Kuok Group), representing a crane, an emblem of fidelity, grace and longevity in Chinese culture. The Chinese character for crane ( 鶴 ) is also the generation name of the Group’s founder, Robert Kuok ( 郭鶴年 ).
As part of Kerry's effort to create a valuable work environment for its employees, a welcome booklet was commissioned to help new employees during their on-boarding process better understand the Mixed-Use Developments’ vision and values.
And finally, a series of templates for internal documents were designed, such as presentations for the board of directors.
About the Client: Alfresco Photo, Chicagoland's premiere open air photo booth rental company, offers a personalized experience (in terms of style, props, type of photo booth from DIY to high-tech) for parties (Birthdays, Weddings, Fundraisers, Corporate Events, etc). After 4 years in business, they were ready to upgrade their branding.
The challenge was to design a stronger brand identity that sets Alfresco Photo apart from their competitors, while creating added value and guiding the visual language in future digital and physical creation. Another key criteria for the redesign was to increase logo readability on photography watermarks.
The result better reflects what the brand stands for: helping people connect, enjoy the present moment and craft unique memories. This higher purpose of the brand vision manifests with a fresh, pop, fun and creative visual universe.
Building a visual language to help children understand the 24 values* taught in XinXingYuan (昕星园). The fluffy mascots called "Character Babies" are used on stickers to reward children who demonstrate a particular strength. Employees wear the character babies on pins to encourage children to ask them questions about it. Giant character badges are also used during storytelling time to engage children. Due to their success, Characters Babies are being applied on retail merchandises such as tee-shirts.
*also referred to as Values in Action or Character Strengths, theorised by Christopher Peterson and Martin Seligman, well-known researchers in the field of positive psychology, centered on helping people recognise and build upon their strengths.
Design of a marketing brochure for XinXingYuan (昕星园), a character building club in China for kids, including a map of the entire physical space before its construction.
The playground is divided in 5 play areas, designed to challenge children differently. The brochure is an essential tool for salespersons to show clients how big the space is (2000 square meters) and the variety of activities available when signing up for membership. The colourful graphics of the map were proven particularly attractive to children.
Designing vector illustrations of all possible activities in the playground enabled to build a library of visual assets. These graphic elements were re-used on printed collaterals to form a consistent brand visual system.
Designing promotional materials for XinXingYuan (昕星园) for the past 3 years including outdoor advertisements and indoor posters for events.
The character building club run one cultural event per month to gather families and celebrate western or Chinese festivals in a playful atmosphere.
Two types of posters were created : one for monthly cultural events and one to promote their educational program which changes every 3 months. Templates were created for each kind to ensure a consistent identity overtime.
Mascots play an essential role in marketing to children and families in China. They drive traffic from shopping malls to tenants' shops. They help distribute flyers, appear during kids birthday parties and for special events.
The mascots of XinXingYuan (昕星园) follows the physical space theme. The playground is divided into 6 areas, each of them being the home of a mascot and having a color code : Dooda's Hall is predominantly yellow, Pippo's Mountain is sky blue, Zipper's Zity is orange, Delphine's Cove is purple, Tee-Oh's backyard is grey and Master Owl's Nest is green.
Each mascot has a set of characteristics depending of the area function. Dooda the elephant is friendly as she welcomes guest in the playground. Tee-oh is creative as his home hosts the arts & crafts workshops. Etc
While wine has been introduced in the Chinese market several years ago, it is observed that most people have limited knowledge of the provenance, the taste differences and the best ways to appreciate wine.
With the aim to increase local Chinese consumer's knowledge of Bordeaux wine, Taillan Group, owner of Ginestet wineyard set about to develop a brochure to educate readers with a deeper insight into the unique French know-how of producing and appreciating wine.
Using a clear layout and easy to understand illustrations, readers are guided to gain an understanding of :
• The "Terroir" : Why the region of Bordeaux has the right conditions for growing the blend of masculine Cabernet Sauvignon and the feminine Merlot that creates a perfect harmony for a balanced taste.
• The analogy of wine complexity to tea : The Merlot giving its body to the wine reminds drinkers of Green Tea, while the Cabernet Sauvignon giving it its structure can be compared to Oolong tea.
• The wine tasting process : The importance of "airing" the wine to release its aroma as flowers do, how to distinguish the aroma families and recognising age of wine according to tones.
The brochures were produced in limited quantity of about 5,000 pieces to be shared with buyers of 6 bottles cases.
Sustainability is an imported concept in China not adapted to Chinese culture. How might we rebrand environmental protection in China so people feel concerned?
From studying Chinese people behaviours towards environment and linking it with the recent historical events and local values, I developed a communication guideline for designers and highlighted opportunity areas for my master project.
This thesis research was conducted in over 15 cities across China and summarized in this 100 pages book. Each human behaviour was illustrated into an animal to highlight specific characteristics.
Designing a packaging of a candles gift box for Ladurée in partnership with SoParisienne, an online shop for luxury goods handmade in France.
The art direction was to depict a modern Marie-Antoinette in a highly feminine and refined indulging moment, surrounded by objects reflecting the two French brands.
Watercolor was chosen for the digital illustrations to bring out the romance and crafted feel of this legendary macaroon brand ; while a more minimalistic layout was chosen to reflect SoParisienne branding.
