Elevating customer experience with memorable and timeless brand visual systems that are applied onto physical spaces, prints, etc
Developing impactful innovative solutions with program managers and designers for physical spaces, training materials, etc.
Working closely with marketing teams to define on-brand creative vision for promotional events and campaigns that build strong brands.
Helping clients answer critical business questions through design, rapid prototyping and user testing in partnership with SpiNovation Labs.
Clarifying the brand opportunity and positioning in a competitive landscape including brand architecture strategy with each brand role and purpose.
Translating brand strategy to craft memorable brand visual systems that are applied onto physical spaces, digital touch points and prints.
Assessing if the company's design abilities are aligned with their brands visual needs to understand what needs to be done to reach the next level.
Representing complex ideas that can't be done with photos or refreshing a brand with simply impactful visuals for a new look and feel.
Providing external support to companies to identify design problems, define better processes, write creative briefs, and plan for creative solutions.
Working closely with Human Resources to map current employee journey, identify areas of improvement and brainstorm potential initiatives to expand employee engagement.
Helping senior management from multinational corporations with internal communication & annual report.