About the Client: Aidan Lazzarotto is a poet, writer, speaker, storyteller, and transformative coach. An entrepreneurial client with many ideas, he is working toward the launch of projects in the leadership development space.
Manon created a flexible system for sub-brands of products and services that could be unified under the master brand. It was essential to develop a visual language that reflected the presence, depth, creativity, integrity, and boldness inherent to his business. By creating a strong visual communication system, the client was able to envision the future of his business, map a path to success, and begin taking action.