About the Client: Alfresco Photo, Chicagoland's premiere open air photo booth rental company, offers a personalized experience (in terms of style, props, type of photo booth from DIY to high-tech) for parties (Birthdays, Weddings, Fundraisers, Corporate Events, etc). After 4 years in business, they were ready to upgrade their branding.
The challenge was to design a stronger brand identity that sets Alfresco Photo apart from their competitors, while creating added value and guiding the visual language in future digital and physical creation. Another key criteria for the redesign was to increase logo readability on photography watermarks.
The result better reflects what the brand stands for: helping people connect, enjoy the present moment and craft unique memories. This higher purpose of the brand vision manifests with a fresh, pop, fun and creative visual universe.