About the Client: With over 97,000 members, CFIB (Canadian Federation of Independent Business) is Canada’s largest non-profit organization devoted to creating and supporting an environment where small business can succeed.
Manon created a more consistent and cohesive visual identity for their signature campaign “Red Tape Awareness Week.” This included five brand logos that work in both French and English alongside a comprehensive Key Visuals System for their website and report covers. This upgrade helped CFIB establish credibility when advocating for the government to take action on reducing red tape.