A logo and visual identity was created for Kerry Properties division managing the operations, finance, marketing and design of 4 key real estate developments in China.
This brand extension use the brand mark of Kerry Properties (and the Kuok Group), representing a crane, an emblem of fidelity, grace and longevity in Chinese culture. The Chinese character for crane ( 鶴 ) is also the generation name of the Group’s founder, Robert Kuok ( 郭鶴年 ).
As part of Kerry's effort to create a valuable work environment for its employees, a welcome booklet was commissioned to help new employees during their on-boarding process better understand the Mixed-Use Developments’ vision and values.
And finally, a series of templates for internal documents were designed, such as presentations for the board of directors.