About the Client: In 2020, Dream Unlimited launched a new division named Dream Equity Partners, an asset management business for private real estate clients. To minimize the inherent risk of establishing a new fund and institutionalizing yourself, Dream wanted to test their initial ideas before the official launch.
Having previously run innovation workshops together for Dream Office REIT, Jameel Somji (from SpiNovation Labs) and I ran a design sprint to answer their critical business questions. My business partner facilitated strategic conversations to align the senior leadership team (+ 9 people), while I designed realistic prototypes to be tested with customers.
The Client discreetly reviewed the three fund prototypes with Pension Plan Managers, Sovereign Wealth Funds and Family Offices to gather feedback before iteration. Our work enabled them to confirm the right market fit and accelerate the launch of three financial products.