While wine has been introduced in the Chinese market several years ago, it is observed that most people have limited knowledge of the provenance, the taste differences and the best ways to appreciate wine.
With the aim to increase local Chinese consumer's knowledge of Bordeaux wine, Taillan Group, owner of Ginestet wineyard set about to develop a brochure to educate readers with a deeper insight into the unique French know-how of producing and appreciating wine.
Using a clear layout and easy to understand illustrations, readers are guided to gain an understanding of :
• The "Terroir" : Why the region of Bordeaux has the right conditions for growing the blend of masculine Cabernet Sauvignon and the feminine Merlot that creates a perfect harmony for a balanced taste.
• The analogy of wine complexity to tea : The Merlot giving its body to the wine reminds drinkers of Green Tea, while the Cabernet Sauvignon giving it its structure can be compared to Oolong tea.
• The wine tasting process : The importance of "airing" the wine to release its aroma as flowers do, how to distinguish the aroma families and recognising age of wine according to tones.
The brochures were produced in limited quantity of about 5,000 pieces to be shared with buyers of 6 bottles cases.