As part of the Jing An Kerry Centre's new brand launch in 2019, which is Kerry Properties' flagship mixed-use development in China, over 200 brand applications were designed by Manon Dupouy including this 6 year anniversary campaign to celebrate the progressive brand evolution of the shopping mall.
The key visual aims to translate that JAKC has become a connective hub in tune with the local creative community, engaging forward thinking entrepreneurs in collaborative events that defy traditional retail experience.
Borrowing from traditional Chinese painting layout, key elements are framing the composition while the eye focus on the centre : a calligraphy of the Chinese character six connecting the different part of the square while reminding a silhouette, suggesting it’s the people that make the place.
Jing An Kerry Centre logo (and brand identity) by Winkreative | Campaign & Graphic Design by Manon Dupouy