About the Client: This Food and Beverage guide (F&B guide) was designed for the Jing An Kerry Centre (JAKC). This luxury shopping mall in Shanghai, China, is the flagship mixed-use development of Kerry Properties. The F&B guide targets VIP and business clients staying at the Shangri-La Hotel.
In addition to a shopping directory, most malls have digital and paper versions of their floor plans to guide customers through their restaurant options. However, the design is often overlooked and underwhelming for customers. JAKC decided to invest and rethink entirely their existing guide. I re-organized and edited the content, changed the layout and graphic design, and added digital watercolour illustrations (32) to give a lively luxury feel.
The result is more sophisticated and inspiring. Simply by listing their options by category, the guide helps customers decide where they want to go and how to get there, thanks to clear floor plans and illustrations of the front shops. The end goal? A better user experience for luxury customers.