This logo and advertisements were created for the Mother's Day marketing campaign of the Jing'An Kerry Centre.
This high-end shopping mall in Shanghai wanted to appeal to their sophisticated customers without falling in the traditionally lovey-dovey representation of this event.
2000 peonies flowers were offered to mothers during the campaign, inspiring the theme for the key visual. The approach for the logo design was to create a badge, easy to apply to different medias such as door stickers, greeting cards and gifts.