Designing a packaging of a candles gift box for Ladurée in partnership with SoParisienne, an online shop for luxury goods handmade in France.
The art direction was to depict a modern Marie-Antoinette in a highly feminine and refined indulging moment, surrounded by objects reflecting the two French brands.
Watercolor was chosen for the digital illustrations to bring out the romance and crafted feel of this legendary macaroon brand ; while a more minimalistic layout was chosen to reflect SoParisienne branding.