About the Client: An innovative group purchasing organization in the conservative mining industry, Tamarack is changing the way this industry operates, with the aim of being more respectful to the environment and local communities.
In order to redesign the website landing page, I streamlined their design system by optimising existing color and font use, selecting more impactful visuals, and using white space more strategically. My work helped them pivot from educational to editorial content on their website, confirming their position as an approachable authority in the business.
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