About the Client: When the business was launched, a simple yet functional branding was created for booking treatments on the website. After a few years in practice, it was time to upgrade: better reflect what the brand is about and develop a value proposition that will resonate with customers.
The unique challenge was to bring out Trisha's personality in the business visual identity—more joyful and colorful yet soothing, more feminine yet bolder and stronger, while including certain graphic codes pertaining to the healthcare and wellness industry.
Manon crafted a visual identity that exalts vitality—the brand primary value. Summarized in a complete brand guideline, the new visual language uses anatomy illustrations as a subtle nod to the medical field, with a flexible logo system and an enriched color palette.