Building a visual language to help children understand the 24 values* taught in XinXingYuan (昕星园). The fluffy mascots called "Character Babies" are used on stickers to reward children who demonstrate a particular strength. Employees wear the character babies on pins to encourage children to ask them questions about it. Giant character badges are also used during storytelling time to engage children. Due to their success, Characters Babies are being applied on retail merchandises such as tee-shirts.
*also referred to as Values in Action or Character Strengths, theorised by Christopher Peterson and Martin Seligman, well-known researchers in the field of positive psychology, centered on helping people recognise and build upon their strengths.