Design of a marketing brochure for XinXingYuan (昕星园), a character building club in China for kids, including a map of the entire physical space before its construction.
The playground is divided in 5 play areas, designed to challenge children differently. The brochure is an essential tool for salespersons to show clients how big the space is (2000 square meters) and the variety of activities available when signing up for membership. The colourful graphics of the map were proven particularly attractive to children.
Designing vector illustrations of all possible activities in the playground enabled to build a library of visual assets. These graphic elements were re-used on printed collaterals to form a consistent brand visual system.